Page Title (around 100 characters): in each language chosen for your site. In this title, the name of your site is automatically restated. One must therefore deduct the corresponding number of characters from the 100, then words may be added. Example: Site title – word1 – word2 – word3, etc. The order in which these words are written is important: Start with the most important. If you wish, you may change the title on different pages.
Summary of your company’s activity (around 30 words): in each of the languages chosen for your site.
Keywords (about 150 words): for each language used. The list must be structured the following way: keyword1, keyword2, keyword3, etc. These keywords should represent and describe your activity and the services you offer. Also cite your location or area. Something to keep in mind when establishing keywords: Imagine what words people might use in search engines to try to access your company or a service you provide. It’s recommended that you include both general, generic terms, as well as specific terminology. A hint for your website content: When writing up text for your intro or welcome page, use the keywords you established, as this will greatly improve your page ranking in search engines. All texts, names and descriptions in your site will have an influence on your page ranking. Certain search engines like Google do not take “meta-descriptions” into consideration; they focus on other sites that link to yours. If you know people who have a website with a link page, ask them to exchange links with you for both your link pages.
Your Google referral manual:
http://www.google.be/addurl/?hl=en&continue=/addurl
Google Keyword Generator:
https://adwords.google.com/select/KeywordToolExternal
Detailed statistics / Analysis of visitors of your website by Google: